BRAND BUILDING VAULT
EMAIL & TEXT
Best Time to Send Text Messages:
- Morning to early afternoon (10 AM to 12 PM) or late afternoon to evening (5 PM to 8 PM)
- Best Days: Tuesday to Thursday
Best Time to Send Emails:
- Mid-morning (10 AM to 11 AM) or early afternoon (1 PM to 2 PM)
- Best Days: Tuesday and Thursday
Tips:
- Know your audience's routine to choose the best time.
- Test different times to see what works best.
- Consider time zones if your audience is spread out.
Basically, try not to send messages too early or too late in the day, and aim for the middle of the week for the best chance of getting noticed.
Use the key to find what you need quickly!
TEXT
EMAILS
Review Email
Can be sent weekly
New Service Email
Can be sent weekly - bi-weekly - monthly
Product Announcement
Can be sent during restocks - new launches
Head Sizing Email
Can be sent bi-weekly
Have You Seen This Email?
Can be sent weekly
BTS - Behind the Scenes
Can be sent during restock periods - new launches
SEND Nov 14th or 15th:
Subject: (Insert customer name) Are you ready for our BIGGEST SALE of the year?
Mark Your Calendar → Black Friday is right around the corner!
(insert countdown timer if available)
Our BIGGEST Sale begins (Insert dates of sale)
Here's what to expect
→ (insert sale)
→ (insert sale)
→ (insert sale)
(insert 1-2 products that will be on sale)
_______________________
SHOP BY COLLECTION
(insert button to collection)
(insert button to collection)
(insert button to collection)
(insert button to 'Shop Full Site')
SEND Nov 17th:
Subject: 5 Star Reviews ⭐️
Our Top sellers will be availabile to snag this Black Friday!
(Insert screenshot of review)
(insert product)
(Insert screenshot of review)
(insert product)
(Insert screenshot of review)
(insert product)
_______________________
SHOP BY COLLECTION
(insert button to collection)
(insert button to collection)
(insert button to collection)
(insert button to 'Shop Full Site')
SEND Nov 19th,20th or 21st:
Subject: Everything you need to know about our Black Friday Sale
When: (insert dates sale)
Where: (insert webiste/pickup info)
What: (insert sale details)
We'll be stocking (insert # of on hand wigs) NEW Ready to Ship wigs!
(insert 4 NEW products that's available on sale)
______________________
SHOP BY COLLECTION
(insert button to collection)
(insert button to collection)
(insert button to collection)
(insert button to 'Shop Full Site')
SEND Nov 24th:
Subject: (Insert customer name) Have you maesured your head? Make sure you grab the right size!
One size does NOT fit all! We will have sizes (insert sizes you offer) Here's how you'll measure your head size...
(Google "Wig head Circumference", copy and paste the image here)
If you measure head circumference...
20 inches you'll need our XS
21 inches you'll need our Small
22 inches you'll need our Medium
23 inches you'll need our Large
24 inches you'll need our XL
(Insert BFCM deals and dates of sale)
______________________
SHOP BY COLLECTION
(insert button to collection)
(insert button to collection)
(insert button to collection)
(insert button to 'Shop Full Site')
SEND Nov 28th:
Subject: Set your timer! Wigs will go FAST! 💨
Black Friday starts (tomorrow/tonight) at (insert time)!
These deals will not be here long...
→ (insert sale)
→ (insert sale)
→ (insert sale)
(insert 4 products that will be on sale)
______________________
SHOP BY COLLECTION
(insert button to collection)
(insert button to collection)
(insert button to collection)
(insert button to 'Shop Full Site')
SEND Nov 29th:
Subject: (insert sale) ALL WIGS STARTS NOW! 💥
Black Friday Starts NOW! - (insert sale be sure to include codes if needed)
(Insert timer when sale ends - or - This deal ENDS SOON!)
(insert 1-2 products that's on sale)
_______________________
SHOP BY COLLECTION
(insert button to collection)
(insert button to collection)
(insert button to collection)
(insert button to 'Shop Full Site')
SEND Nov 30th:
Subject: Deal Alert (Insert another BF sale - ex. Bundles are 20% off) 🚨
Don’t miss out on the biggest sale of the year—grab these exclusive deals before they're gone!
(Insert sale info)
(insert 4 products that's available on sale)
_______________________
SHOP BY COLLECTION
(insert button to collection)
(insert button to collection)
(insert button to collection)
(insert button to 'Shop Full Site')
SEND Dec 1st:
Subject: Best sellers from (insert lowest sale price)🛍
What are you waiting for? There's only 48 hours left to shop!
We don't want you to missout on the biggest sale of the year!
(Insert sale info - use code)
(insert 1 products that's available on sale)(insert button to collection)
______________________
SHOP BY COLLECTION
(insert button to collection)
(insert button to collection)
(insert button to 'Shop Full Site')
SEND Dec 2nd:
Subject: Cyber Monday- (Insert sale - ex: $200 OFF) LAST CHANCE!🚨
Our Black Friday/Cyber Mondy sale ends at midnight! Don't wait- SHOP LAST MINUTE!
(Insert sale info)
(insert 4 products that's available on sale)
______________________
SHOP BY COLLECTION
(insert button to collection)
(insert button to collection)
(insert button to collection)
(insert button to 'Shop Full Site')
SEND Dec 6th,7th or 8th:
Subject: RE: (insert customer name) Thank You!
(insert a paragraph thanking your audience for shopping. This should be genuine and not salesy. Some inspo or ideas for the note: Acknowledge any changes for the future, Time frame for any pending pre-orders, Tracking should have updated for any ready to ship units, etc)
(insert button to 'Shop Full Site')
Store Name: FLASH SALE ⚡️ ALL WIGS - take (%) off the entire website
use code: (insert code)
Hurry sale ends (insert end time) 👉🏼 (insert URL)
Store Name: FREE Shipping 📦 - on all orders over (insert amount)
Order by (insert time) to ships out same day → (insert URL)
Store Name: 💥 (insert discount) OFF FLASH SALE💥
→ (insert deal)
→ (insert deal)
Shop now befere this sale ends (insert end time)
Store Name: (insert digital product name) - now available for (insert price) for the 1st 10 orders!
Be the 1st to grab with a discount! → (insert URL)
Store Name: New Ready-to-Ship wigs are available now!
SAME DAY SHIPPING! 📦
Shop now! 🛒 🛍️ (insert URL)
Store Name: Surprise! Here's a code for 10% oof the entire site: (insert new customers 10% code) - Treat yourself! → (insert URL)
Store Name: FINAL HOURS ⏰ (%) OFF EVERTHING!
This sale ends at (insert end time)! Shop NOW or regret it when its gone! → ( insert URL)
Store Name: Tired of the "hey boo" text? 😟 We got you covered with 100% self install wigs!
Shop our customer favorites! → (insert URL)
Store Name: Today is the LAS DAY to get these deals don't miss out (inssert name)
Shop our customer favorites! → (insert URL)
Domain emails are important for business because they provide professionalism, brand identity, security, customization, marketing, trustworthiness, and consistency in communication.
Using a domain email (e.g., yourname@yourbusiness.com) conveys a more professional image to customers and partners. It shows that you have a legitimate and established online presence, increasing trust and credibility.
All Shopify stores have the "info@yourstorename" email.
Emails sent to the domain are forwarded to an email you choose. This can be set up in your settings on your store.
For individual business emails set to your domain name you'll have to out source. Here's two I recommend.
https://www.zoho.com/mail/zohomail-pricing.html?src=mpd-menu
https://workspace.google.com/intl/en_ca/products/gmail/
1. Subject: "Last-Minute Valentine's Day Gifts Ready to Ship!"
Valentine's Day is just around the corner, and we have a fantastic selection of ready-to-ship gifts that will make your special someone's heart flutter. Don't wait – order now and ensure your love arrives on time!
2. Subject: "Express Your Love with Our Ready-to-Ship Valentine's Day Collection!"
Struggling to find the perfect Valentine's Day gift? Our ready-to-ship collection features unique and thoughtful presents that are guaranteed to wow your significant other. Order today for a stress-free celebration!
3. Subject Line: "Valentine's Day Solved: Shop Ready-to-Ship Gifts Now!"
Love can't wait, and neither should you! Explore our curated ready-to-ship Valentine's Day gifts, and surprise your loved one with something special without the hassle of last-minute shopping. Order now for timely delivery!
4. Subject Line: "Last-Minute Cupid? We've Got You Covered with Ready-to-Ship Valentines!"
Don't let Valentine's Day sneak up on you – our ready-to-ship Valentines are here to save the day! From romantic bouquets to personalized keepsakes, find the perfect gift that will make hearts skip a beat. Order today and spread the love!
5. Subject Line: "Valentine's Day Made Easy: Discover Our Ready-to-Ship Delights!"
Hey there, Finding the perfect Valentine's Day gift doesn't have to be stressful. Explore our selection of ready-to-ship delights, and let us take care of the rest. Order now to ensure a memorable and on-time delivery!
6. Subject Line: "Ready-to-Ship Love: Valentine's Day Gifts They'll Adore!
Make this Valentine's Day unforgettable with our ready-to-ship gifts designed to capture your love. With express shipping available, you can relax knowing your gift will arrive in time for the most romantic day of the year. Shop now!
7. Subject Line: "Last Chance for On-Time Delivery: Valentine's Day Ready-to-Ship Gifts!"
Time is running out, but love waits for no one! Our ready-to-ship Valentine's Day gifts are the perfect solution for a heartfelt surprise. Hurry and place your order now to ensure a punctual delivery and a delighted Valentine!
10 copy and paste emais focusing on creating a sense of FOMO (Fear Of Missing Out) to encourage quick action and engagement.
Email Prompt 1:
Subject:🔥 Drop Everything: Our Latest Wigs are Here & Selling Fast!
Body: Girl, don't miss out! Snag your dream look with our just-dropped, ready-to-ship wigs. Be the trendsetter you were born to be.
Email Prompt 2:
Subject: 🚨 You're About to Miss Out on Wig Perfection!
Body: This is not a drill! Our most coveted wigs are flying off the shelves. Secure your slay before it's too late.
Email Prompt 3:
Subject: ⏰ Hurry! Your Perfect Wig is Waiting... But Not for Long!
Body: Imagine missing the wig that's just right for you. Swipe up on our ready-to-ship collection and say hello to instant glam.
Email Prompt 4:
Subject: 🌟 Get the Look Before It's Gone – Exclusive Wigs Inside!
Body: Be the envy of your circle with our exclusive, ready-to-ship wigs. Wait too long, and you'll hear "You should've been there."
Email Prompt 5:
Subject: ✨ Instant Style Upgrade Alert: Must-Have Wigs Inside!
Body: Who has time to wait? Jump the queue with our in-stock wigs and unleash the power of an instant style upgrade.
Email Prompt 6:
Subject: 🌈 Transform Your Look Overnight – But Act Fast!
Body: Your next hair transformation is just a click away with our ready-to-ship wigs. Blink, and you might just miss out.
Email Prompt 7:
Subject: 💖 Say Yes to Gorgeous Hair – Exclusive Drop Inside!
Body: Your hair goals are within reach with our latest wig drop. Don't let someone else beat you to the perfect style.
Email Prompt 8:
Subject: 🎉 Party-Perfect Wigs Ready to Ship – Grab Yours Now!
Body: Be the life of the party with our stunning, ready-to-ship wigs. Your perfect party look is a click away, but not for long!
Email Prompt 9:
Subject: 🌟 Why Wait? Your Dream Wig Awaits – Limited Stock!
Body: Dive into our collection of must-have wigs, ready to ship and perfect for your next instant style refresh. Don't sleep on this!
Email Prompt 10:
Subject: ✨ Last Chance Alert: Secure Your Wig Before They're Gone!-
Body: This is your sign to switch up your style! Grab one of our ready-to-ship wigs before they disappear. Trust us, you don't want to miss this.
10 copy and paste text focusing on creating a sense of FOMO (Fear Of Missing Out) to encourage quick action and engagement.
Text 1: 🌟 Girl, don't sleep on this! Our latest wig collection is OUT & ready to ship. Snatch your perfect style before they're all gone. Trust, you don't wanna miss out on these looks. 💁♀️✨
Text 2: Hey beauty! 🌈 Just dropped: The ultimate wig collection for queens like you. Limited stock means they won’t last long. Why fit in when you were born to stand out? 👑💫
Text 3: 🚨 Alert: Major mane upgrade! Our ready-to-ship wigs are flying off the shelves. Miss it and you'll wish you hadn't. #WigOut 🚨👸🏾
Text 4: 👀 Peep this: Exclusive wigs dropping NOW. Your next level look is just a click away. Get it before it's gone, girl! 🌟🔥
Text 5: Sis, it’s now or never! Our most coveted wigs are ready to ship & they’re selling fast. Swipe yours and let the transformation begin. 🌸💨
Email templates you need in your business!
Subject: Order Confirmation - [Your Business Name]
Dear Valued Customer,
Thank you for your order with [Your Business Name]! Our team is working hard to ensure your order is processed promptly. This notification is to remind you of the estimated processing time, which is typically between [insert processing time, e.g., 3-5 weeks] from the date of your order. You can expect to receive your shipment tracking details approximately between:
[Start Date] - [End Date]
While it's possible that some orders may be completed before the maximum estimated time, we ask for your patience and understanding to allow us the full processing time to ensure everything is perfect. As soon as your order is ready to ship, we will send you an update email with the tracking details.
If you need your order sooner, we offer an expedited service for an additional fee of [$ amount per unit]. If you're interested, please let us know, and we will send you an invoice that can be easily paid through our website.
Thank you for choosing [Your Business Name]. Should you have any questions or need further assistance with your order, do not hesitate to contact us.
Best regards,
[Your Business Name] Team
****Feel free to modify any part of this template to better suit the specific details and tone of your business!
Subject: Order Confirmation #(Order_Number) - Action Required
Dear Customer,
Thank you for your purchase from (Business_Name)!
Your order #(Order_Number) is packed and ready for shipment. Before we can dispatch your order, we need to confirm a few details to ensure the security of your transaction.
Please provide a photo of your ID with the address visible, as well as the debit/credit card used for this purchase. For your protection, only the last four digits and the name on the card should be visible; please cover the remaining digits.
We require this information solely for verification purposes and it will be handled with the utmost confidentiality.
Once we verify your details, we will send you the tracking number for your shipment, confirming that your order is on its way.Thank you for your prompt attention to this matter and for choosing (Business_Name).
Warm regards,
(Business_Name) Team 🖤
****This template is structured to be clear and professional, while also providing placeholders that each business owner can fill in with their specific details to personalize the message according to their needs.
Hello & thank your for choosing (Your Brand Name)
We are thrilled to process your (product type)! To get started, please follow our verification instructions to receive your (product type)
For a smooth verification process, you will need:
- A valid state ID
- The credit/debit card used for your purchase
Please note that the names on both your ID and card must match to complete the verification successfully. If you do not complete the verification, or if there is an issue with the details provided, we will process a refund.
Once verified, you will (gain full access to the digital product or start your order processing).
Please click the following link to being verification (insert jot form link)
Warm regards,
(Your Name)
(Your Business Name)
Step 1: Use jot form to create a form with the following:
* (Intro to your brand) this form is used to protcet the seller and buyer. To ensure your complete satisfaction and to facilitate a smooth transaction, please review and fill out this purchase authorization form carefully. This form is designed to confirm your order details and authorize your payment. If you have any questions or need assistance with the form, please do not hesitate to contact us.
* Order First & Last Name
* Order Number
* Email
* Phone
* Billing & Shippin Address
* Sign to agree to webiste policies and terms of sale & cancellation policy
* Sign to agree to refund and exchange policies
* Sign to agree that we are not liable for any delayed, damage, lost, stolen packages once we hand over to mail carrier.
* Upload ID
* Upload Photo
* Upload Card used for transaction
* I agree I am the owner of the card being used to make this purchase
* Your business contact details
Step 2: Use the template and create a PDF file. Name the file Order Verification Form.
Step 3: Use Digital Doewnload app to attach pdf file to any products that will need to be verified before order completion. Set to automatically fullfill once order is placed.
Step 4: Verify it work by placing a test order.
Step 5: Once an order is made, check form 1st, then process and complete customer's order.
Subject: Welcome to (Your Course Name)!
Thank you for enrolling in (Your Course Name), hosted by (Your Business Name)!
Here are the important details you need to know to prepare for the course:
Location: (City, General Area). The exact address will be provided via email the day before the class.
Date and Time: Class is from 10 AM to 3 PM or until your unit is completed.
Course Guidelines:
Deposits: Transferable once to another class date up to 48 hours before the scheduled time. Valid for 30 days; non-refundable.
Punctuality: Please arrive on time. If you're running late, contact us at (Business Phone Number). Without notification, we'll assume non-attendance and your deposit will be forfeited.
Duration: The class is approximately 5 hours, but we won’t rush; extra time will be accommodated if necessary.
Materials Provided: All tools, except for bundles and lace unless previously requested as an add-on. Please bring a 5x5 closure and 3 bundles if not included in your package.
Preparation: No sewing machines required from participants; sewing machines are provided. Avoid long nails to facilitate learning and prevent accidents.
Payment Details: Remaining balance of $(Remaining Balance) is due in CASH at the beginning of class.
What to Expect:
Course Content: Full glue-less wig construction, machine setup, bleaching knots, toning, plucking, styling techniques, and marketing insights.
Media: Dress for success! Photos and videos will be taken. We encourage documenting your journey for social media.
Kit Included: Canvas head, heavy-duty tripod, wig making tools, and styling products. For out-of-town participants, heavy items will be shipped to your home.
Additional Benefits: Enjoy a complimentary lunch.
We look forward to seeing you and supporting your journey in wig making and styling!
Warm regards,
[Your Name]
(Your Business Name)
****This template allows other business owners to easily plug in their specific course details, adapting it to various training settings while maintaining a professional and engaging tone. You can use this template in your acuity automated emails.
HOW TO STRUCTURE A TEXT
HOW TO STRUCTURE A EMAIL
