30 Day Challenge vol. 2 -
GROW YOUR IG + GIVEAWAY

This 30-day challenge is designed to boost your engagement and insights on Instagram through creative posts and reels. Over 30 days, you’ll have content ideas that will push you out of your comfort zone and give your audience a deeper look into who you are and what your brand stands for!

📅 Challenge Dates : August 12th - September 10th

Rules to win:
1️⃣ Follow both @ty.Rochelle_hair and @ty.rochelle_brand.building.
2️⃣ Participate in all daily challenges without missing ANY DAYS!

If you plan to enter for the prizes, DM @ty.rochelle_brand.building the word ‘CHALLENGE’ so your IG can be monitored daily for posts. You do not have to enter to win and can simply follow the challenge to increase your sales and engagement.

✨ 3 Winners will receive their choice of one of the following prizes:*
🌟 A free 1-on-1 wig class with Ty Rochelle in Atlanta, Georgia.*
🌟 2 months of mentorship.*
🌟 My personal vendors list.

Be sure to screenshot your current page insights and track your growth daily by taking screenshots of your insights along the way. Get creative and have fun while building your brand!

Video Tutorial Guide:

How to overlay photos/objects in videos

How to draw on your video.

How to screen mirror back camera for videos

How to make a viral reel.

Turn Live photos into a video

How to slow zoom your video.

How to create a flyer using IG

Other things to consider:

These prerequisites will help achieve the best possible outcome for this challenge.

If you are havung a wig restock or new product launch post your flyer every 3 days along with daily challenges below.

If you are havung a wig restock or new product launch post your flyer every 3 days

Highly recommend watching the CAPTION CALL if you haven’t alread5y so your audience knows what you offer and directed exactly where to go get it.

Make sure you have tweaked your IG bio using the tools in the vault or book a call to make sure its correct.

Ensure your WEBSITE is updated, user-friendly, and easy to navigate. Book a call if you're unsure if its correct.

30 Day Challenge Guide:

GET READY FOR 30 DAYS OF FUN AND CREATIVE IDEAS! 🥳

Tag me in your story to let me know you're starting the challenge, and I'll follow your post daily! @Ty.Rochelle_Hair

Day 1: Go Live for at least 30 minutes (try for an hour or more)

Topic Ideas:
- New releases
- New products
- Packing wigs
- You styling wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly.

Day 2: Introduce Yourself and Your Business

- Share your story and why you started making wigs or selling your product in a carousel.

- Post 2-3 old pictures from your past.
- Post 2-3 pictures showing your progress over time.
- Post 2-4 pictures of what your work looks like now.

**Label each picture with the year you made it/styled the client/released the product etc.

In your caption: Be transparent on your journey and describe what it took to get to where you are today. Remember people buy people's story's 1st, not their products!

CONTENT EXAMPLE LINK

Day 3: Why You Started

- Post a picture of yourself holing/using/in your product or your logo and explain the true purpose of your business in your caption.

In your caption: Ex you can use...

I started my business in (insert yaer)

I wanted (insert reason on why you started)

My business motto is (insert motto)

Our company goal is (insert your mission)

Concluding with any updates or launches.

Day 4: Behind the Scenes

- Show a behind-the-scenes look at your workspace and/or the process of making a wig in a reel. Film your entire space and then use CapCut to create a 7- 90 second video from  1- 2 second clips from the video.

In your caption: Hint at any new upcoming releases/products/classes etc.

Ex: I've been working on something new! I'll be annoucing more info soon! 

CONTENT EXAMPLE LINK

Day 5: Who are your products for? 

- Tell us excaly who you are targeting. In a voice over reel speak as if that person has walked up to you and started a convo and their interested in your product. Use old clips if you don't have any new content to create a reel. 

Start your voice over with: My name is (insert your name) I am a (insert job title) in (insert location of business). Our motto is (inset business motto), (insert what you offer)

BE CREATIVE AND AUTHENTIC TO YOUR BRAND!

in your caption:  Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.

Day 6: Current job and what you plan to do.

- Content: Give us a day in the life. Use any random clips you have to tell a visual story. In a voice over Tell us about your current days and what your current job title is and where you want to be in the future with your brand.

in your caption: Be transparent aboout your jouney and hint at any new releases or current launches. 

CONTENT EXAMPLE LINK

Day 7: Go Live for at least 30 minutes (try for an hour or more)

Topics:
- New releases
- New products
- Packing wigs
- You styling wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly.

Day 8: Why they need it?

- In a reel tell your audience why they need what you offer. Create a problem they have and why your product will answer this problem. Over lay this in text.

Ex: Tired of the "Hey boo..." messages? → Our gluess wig goes on in less than a min.

In your caption: Mention the product in the video and exactly where your audience can find it using the link in your bio, mention any new upcoming releases/products/classes etc.

CONTENT EXAMPLE LINK

Day 9: Find Out What Your Audience Likes!

- Create a carousel l with 4 photos (of wigs, styles, products, bundles, etc you offer) In a poll beneath the photo (youll find it when creating the caption) labeled 1-3 and ask your audience to vote their favorite.

In your caption: Reveal your favorite and why its your favorite. Tell your audience to vote their favorite wig. Mention any offers or upcoming launches in your caption. Direct your audience on where/when they can get it.

Day 10: POV Reel

- Use CapCut to create a 7-10 second video from 1 second clips of you working or old clips in your phone. Overlay a POV that relates to your upcoming launch or products you have. 

Ex: POV: you brought (insert your product) and now (insert what your product fixes)

In your caption: Mention the product in the video and why they should purchase from you. Include any specs about the product and where to find it in using the link in your bio.

CONTENT EXAMPLE LINK

Day 11: Funny but related to your brand.

- Repost a funny photo that relates to your brand.

BONUS: Create a reel with trending funny sound. Make sure it relates to your business. 

In your caption: Mention why this post is funny, or say something funny that relates to the post. Mention any new upcoming releases/products/classes etc.

CONTENT EXAMPLE LINK

Day 12: Wig Care Tips

- Provide tips and tricks for maintaining wigs (or other product/service you offer) using a carousel post.

In your caption: In the first line put → SWIPE → 
Follow up with saying why these tips are important to the product you sell. Mention any discouts or current lauches.

CONTENT EXAMPLE LINK

Day 13: Snap It Up!

- Take an aesthetically pleasing photo of you working, your work space, boxes, products, etc. and create a carrousel with a minimum of 2 photos.

In your caption: Mention anythng the photos display. Mention any new deals, discounts or lauches.

CONTENT EXAMPLE LINK

Day 14: Go Live for at least 30 minutes (try for an hour or more)

Topics:
- New releases
- New products
- Packing wigs
- You styling wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly.

Day 15: New Arrivals

- Showcase new wigs/products/stlyes that have recently arrived (or new service deal). Highlight unique features (e.g., glueless, color, length, lace). If nothing new, show an old wig in stock or available for preorder.

In your caption: Give the specs for the product(s) in the caption. Mention any new deals, discounts or launches.

CONTENT EXAMPLE LINK

Day 16: What will be available?

- in a video, clip together
what you offer, explaining what's available with lots of deatils Ex: Date, timezone, starting price, payment options, shipping time frame, instant downlaod, how many will be available, disocunt, what exactly will be available, how many, etc.

In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.

CONTENT EXAMPLE LINK

Day 17: Transformation

- Post a transformation video or pictures showing a before-and-after of wearing your wig (or product/service you offer) or customizing a wig. For example, the first picture can show the wig uncustomized or on a mannequin head, and the second video or picture can show the wig on yourself, a client, or fully customized on a mannequin head.

In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption with specs.

CONTENT EXAMPLE LINK

Day 18: Day in the life.

- Set timers for different times of the day and labet them "Record what im doing" (*the time you wake up, 9am, 12pm, 2pm, 5pm)

At these times doesn’t matter what you're doing, record yourself or what's happening around you. Don't worry if it doesnt relate to work, this post is meant to give your audience a look at your true life. When you are making the content put a time stamp over the video so the audience knows the time of day.

After you make the last video at 5pm, make the reel to post between 6pm-7pm.

Structure your caption like this: A true look in my life as a (insert job title) 

(insert any new activites or struggles you live in a day to day life, be authentic and share only what you want to share.)

*Time you wake up* - Insert what's happening in the clip.

9am - (Insert what's happening in the clip.)

12pm - (Insert what's happening in the clip.)

3pm - (Insert what's happening in the clip.)

5pm - (Insert what's happening in the clip.)

(insert any deals, new releases or upcoming launches)

Day 19: Mini Interview -  Go live for at least 30 minutes (try for an hour) and invite someone to join your live.

Topics:
- Interview a client or fellow wig maker to discuss trends, tips, or experiences.
- New releases
- New products
- You styling wigs
- Packing wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly

Day 20: Behind the Scenes

- Show a behind-the-scenes look at your work space, focusing on a different aspect of your process. Where do you sew wigs? Style Wigs? Have a desk? Show it off! Embrace where you are now, and tell us about what you want for the future! Film your entire space and then use CapCut to create a 7- 90 second video from 1- 2 second clips from the video.

In your caption: Hint at any new upcoming releases/products/classes etc.

CONTENT EXAMPLE LINK

Day 21: Customer Appreciation

- Share pictures or videos of customers wearing your wigs (or product/service you offer). Share as many as you have in a carousel or reel! 

In your caption: Encourage followers to tag you in their future posts to feature them on your page.

CONTENT EXAMPLE LINK

Day 22: Favorite Product

- Take a photo of your favorite wig (or product/service) product(s) you absolutely recommend for your customers to use. 

BONUS if you have products you can refer your audience to use for your products.

In your caption: Mention what the products are and why you like them and recommend them to your customers.

CONTENT EXAMPLE LINK

Day 23: How It's Made

- Share a step-by-step process of making or styling a wig, or packing a product. Break it down into several short clips as a reel or photos as carousel.

In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption with specs.

CONTENT EXAMPLE LINK

Day 24: Why your product over anyone elses?

- In a video content explain why customers shoud prefer your products over anyone elses

.Ex:- You make machine made vs hand made.

- You offer top tier color services vs a bad color job.

- You offer high quality raw hair vs hair tht will last 3-6 months from competitors.

In your caption: Explain what the video is about. Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.

CONTENT EXAMPLE LINK

Day 25: That's a Myth as a reel.

- Debunk common myths about wigs (or product/service you offer) and provide factual information. Post a video proving the myth wrong and overlay what the myth is.

Ex: ‘Glue less wigs slip off easy’ Is the text over lay. In the video your are shaking your head or pulling the wig to prove it doesn’t.

 Ex: ‘Glueless wigs don’t give natural’ is text over lay. In video you showing the wig looks natural, then lift the wig or slide comb under to prove its natural.-

In your caption: Explain the myth and why your products should be chosen over believing in the myth. Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.

Day 26: Shipping + Packing

- A video that shows you packing the new product or unpacking your new packaging/boxes for your product. If a digital product just express what the product is and how its helped you and inform your audience of an instant downlaod after purchase. If a class, express whats included in the take home kit.

In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.

CONTENT EXAMPLE LINK

Day 27: Go Live for at least 30 minutes (try for an hour or more)

Topics:
- New releases
- New products
- Packing wigs
- You styling wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly.

Day 28: What makes you a pro?

- In a video, reflect on how long you've been doing your craft. Use old footage from your past and your present. If you are just starting use footage from a class or any footage from your journey so far!

In your caption: Use transparency when describing the video in 2-4+ sentences. Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.

CONTENT EXAMPLE LINK

Day 29: What will be available?-

- In a video, clip together what you offer, explaining what's available with lots of deatils Ex: Date, timezone, starting price, payment options, shipping time frame, instant downlaod, how many will be available, disocunt, what exactly will be available, how many, etc

In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.

CONTENT EXAMPLE LINK

Day 30: Day in the Life - As the ExpertContent:

- Give us a day in the life. Tell us about your current days and with a voice over tell us what your current job is and the new products you're launching. Base this on your knowlegde of your craft.

Example:- Store run getting products

 - Creating wigs asnd showing the neat construction of the wigs

- showing yourself styling multiple wigs.

In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.

CONTENT EXAMPLE LINK

CONGRATS! 🎉 🎊  
YOU COMPLETED ALL 30 DAYS! 

Tag me so I can see that you've successfully completed all 30 days! @Ty.Rochelle_Hair