BRAND BUILDING VAULT
48 Day Challenge VOL 3 - Maximize Your Black Friday Sales
The Black Friday 48-Day Challenge is an exciting, structured guide designed to help entrepreneurs and content creators build momentum and prepare for the biggest sales season of the year. Starting 48 days before Black Friday, this challenge offers daily strategies, tips, and engaging content ideas to maximize your marketing efforts, leading to a successful Black Friday and Cyber Monday sales period.
📅 Challenge Dates: October 18th - December 4th
Rules to Win $1000:
1️⃣ Must have joined or purchased replay of Black Friday Virtual Master Class OR purchased 48 Day Challenge VOL 3. by October 18th.
2️⃣ Follow both @ty.Rochelle_hair and @brand.building.boss.
3️⃣ Participate in ALL daily challenges without missing ANY days!
4️⃣ If you plan to enter for the grand prize of $1000, DM @brand.building.boss the word ‘CHALLENGE’ so your IG can be monitored daily for posts. Challenge entries will be accepted until October 18th by 7pm ET. If you enter after then you will not be considered for the prize. You must complete this step to be considered.
You do not have to enter to win and can simply follow the challenge to increase your sales and engagement for Black Friday.
✨ Runner-Up Winners will receive their choice of one of the following prizes:
🌟 A free 1-on-1 wig class with Ty Rochelle in Atlanta, Georgia.
🌟 30 day access to the Brand Building Vault.
🌟 My personal vendors list.
Be sure to screenshot your current page insights and track your growth daily by taking screenshots of your insights along the way. Get creative and have fun while building your brand!
Video Tutorial Guide:
How to overlay photos/objects in videos
How to draw on your video.
How to screen mirror back camera for videos
How to make a viral reel.
Turn Live photos into a video
How to slow zoom your video.
How to create a flyer using IG
Other things to consider:
These prerequisites will help achieve the best possible outcome for this challenge.
Create flyers for:
- Overall BF Sale
- Buy Now, Pay Later
- Join Email List
- Join Text List
- Shipping Time Frame
Post your different flyers every 3 days.
I highly recommend watching the Caption Call if you haven't already, so your audience knows exactly what you offer and is directed to where they can get it.
Make sure you have tweaked your IG bio using the tools in the vault or book a call to make sure its correct.
Ensure your WEBSITE is updated, user-friendly, and easy to navigate.
- Item descriptions
- Pre-Or
- Announcement Bar
- Homepage + Banner
Book a call if you're unsure if its correct or needs updating.
30 Day Challenge Guide:
GET READY FOR 48 DAYS OF FUN AND CREATIVE IDEAS to maximize your Black Friday SALES! 🥳
Tag me in your story to let me know you're starting the challenge, and I'll follow your post daily! @Ty.Rochelle_Hair
Oct 18th - Day 1: Go Live for at least 30 minutes (try for an hour or more)
Topic Ideas:
- New releases
- New products
- Packing wigs
- You styling wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly.
Oct 19th - Day 2: Introduce Yourself and Your Business
- Share your story and why you started making wigs or selling your product in a carousel.
- Post 2-3 old pictures from your past.
- Post 2-3 pictures showing your progress over time.
- Post 2-4 pictures of what your work looks like now.
**Label each picture with the year you made it/styled the client/released the product etc.
In your caption: Be transparent on your journey and describe what it took to get to where you are today. Remember people buy people's story's 1st, not their products!
CONTENT EXAMPLE LINK
Oct 20th - Day 3: Why You Started
- Post a picture of yourself holing/using/in your product or your logo and explain the true purpose of your business in your caption.
In your caption: Ex you can use...
I started my business in (insert yaer)
I wanted (insert reason on why you started)
My business motto is (insert motto)
Our company goal is (insert your mission)
Concluding with any updates or launches.
CONTENT EXAPLE LINK
Oct 21st - Day 4: Behind the Scenes
- Show a behind-the-scenes look at your workspace and/or the process of making a wig in a reel. Film your entire space and then use CapCut to create a 7- 90 second video from 1- 2 second clips from the video.
In your caption: Hint at any new upcoming releases/products/classes etc.
Ex: I've been working on something new! I'll be annoucing more info soon!
CONTENT EXAMPLE LINK
Oct 22nd - Day 5: Who are your products for?
- Tell us excaly who you are targeting. In a voice over reel speak as if that person has walked up to you and started a convo and their interested in your product. Use old clips if you don't have any new content to create a reel.
Start your voice over with: My name is (insert your name) I am a (insert job title) in (insert location of business). Our motto is (inset business motto), (insert what you offer)
BE CREATIVE AND AUTHENTIC TO YOUR BRAND!
in your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.
Oct 23rd - Day 6: Current job and what you plan to do.
- Content: Give us a day in the life. Use any random clips you have to tell a visual story. In a voice over Tell us about your current days and what your current job title is and where you want to be in the future with your brand.
in your caption: Be transparent aboout your jouney and hint at any new releases or current launches.
CONTENT EXAMPLE LINK
Oct 24th - Day 7: Go Live for at least 30 minutes (try for an hour or more)
Topics:
- New releases
- New products
- Packing wigs
- You styling wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly.
Oct 25th - Day 8: Why they need it?
- In a reel tell your audience why they need what you offer. Create a problem they have and why your product will answer this problem. Over lay this in text.
Ex: Tired of the "Hey boo..." messages? → Our gluess wig goes on in less than a min.
In your caption: Mention the product in the video and exactly where your audience can find it using the link in your bio, mention any new upcoming releases/products/classes etc.
CONTENT EXAMPLE LINK
Oct 26th - Day 9: Find Out What Your Audience Likes!
- Create a carousel l with 4 photos (of wigs, styles, products, bundles, etc you offer) In a poll beneath the photo (youll find it when creating the caption) labeled 1-3 and ask your audience to vote their favorite.
In your caption: Reveal your favorite and why its your favorite. Tell your audience to vote their favorite wig. Mention any offers or upcoming launches in your caption. Direct your audience on where/when they can get it.
Oct 27th - Day 10: POV Reel
- Use CapCut to create a 7-10 second video from 1 second clips of you working or old clips in your phone. Overlay a POV that relates to your upcoming launch or products you have.
Ex: POV: you brought (insert your product) and now (insert what your product fixes)
In your caption: Mention the product in the video and why they should purchase from you. Include any specs about the product and where to find it in using the link in your bio.
CONTENT EXAMPLE LINK
Oct 28th -Day 11: Funny but related to your brand.
- Repost a funny photo that relates to your brand.
BONUS: Create a reel with trending funny sound. Make sure it relates to your business.
In your caption: Mention why this post is funny, or say something funny that relates to the post. Mention any new upcoming releases/products/classes etc.
CONTENT EXAMPLE LINK
Oct 29th -Day 12: Wig Care Tips
- Provide tips and tricks for maintaining wigs (or other product/service you offer) using a carousel post.
In your caption: In the first line put → SWIPE →
Follow up with saying why these tips are important to the product you sell. Mention any discouts or current lauches.
CONTENT EXAMPLE LINK
Oct 30th - Day 13: Snap It Up!
- Take an aesthetically pleasing photo of you working, your work space, boxes, products, etc. and create a carrousel with a minimum of 2 photos.
In your caption: Mention anythng the photos display. Mention any new deals, discounts or lauches.
CONTENT EXAMPLE LINK
Oct 31st - Day 14: Go Live for at least 30 minutes (try for an hour or more)
Topics:
- New releases
- New products
- Packing wigs
- You styling wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly.
Nov 1st - Day 15: New Arrivals
- Showcase new wigs/products/stlyes that have recently arrived (or new service deal). Highlight unique features (e.g., glueless, color, length, lace). If nothing new, show an old wig in stock or available for preorder.
In your caption: Give the specs for the product(s) in the caption. Mention any new deals, discounts or launches.
CONTENT EXAMPLE LINK
Nov 2nd -Day 16: What will be available?
- In a video, clip together
what you offer, explaining what's available with lots of deatils Ex: Date, timezone, starting price, payment options, shipping time frame, instant downlaod, how many will be available, disocunt, what exactly will be available, how many, etc.
In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.
CONTENT EXAMPLE LINK
Nov 3rd - Day 17: Transformation
- Post a transformation video or pictures showing a before-and-after of wearing your wig (or product/service you offer) or customizing a wig. For example, the first picture can show the wig uncustomized or on a mannequin head, and the second video or picture can show the wig on yourself, a client, or fully customized on a mannequin head.
In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption with specs.
CONTENT EXAMPLE LINK
Nov 4th - Day 18: Day in the life.
- Set timers for different times of the day and labet them "Record what im doing" (*the time you wake up, 9am, 12pm, 2pm, 5pm)
At these times doesn’t matter what you're doing, record yourself or what's happening around you. Don't worry if it doesnt relate to work, this post is meant to give your audience a look at your true life. When you are making the content put a time stamp over the video so the audience knows the time of day.
After you make the last video at 5pm, make the reel to post between 6pm-7pm.
Structure your caption like this: A true look in my life as a (insert job title)
(insert any new activites or struggles you live in a day to day life, be authentic and share only what you want to share.)
*Time you wake up* - Insert what's happening in the clip.
9am - (Insert what's happening in the clip.)
12pm - (Insert what's happening in the clip.)
3pm - (Insert what's happening in the clip.)
5pm - (Insert what's happening in the clip.)
(insert any deals, new releases or upcoming launches)
Nov 5th - Day 19: Mini Interview - Go live for at least 30 minutes (try for an hour) and invite someone to join your live.
Topics:
- Interview a client or fellow wig maker to discuss trends, tips, or experiences.
- New releases
- New products
- You styling wigs
- Packing wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly
Nov. 6th - Day 20: Behind the Scenes
- Show a behind-the-scenes look at your work space, focusing on a different aspect of your process. Where do you sew wigs? Style Wigs? Have a desk? Show it off! Embrace where you are now, and tell us about what you want for the future! Film your entire space and then use CapCut to create a 7- 90 second video from 1- 2 second clips from the video.
In your caption: Hint at any new upcoming releases/products/classes etc.
CONTENT EXAMPLE LINK
Nov. 7th Day 21: Customer Appreciation
- Share pictures or videos of customers wearing your wigs (or product/service you offer). Share as many as you have in a carousel or reel!
In your caption: Encourage followers to tag you in their future posts to feature them on your page.
CONTENT EXAMPLE LINK
Nov.8th Day 22: Favorite Product
- Take a photo of your favorite wig (or product/service) product(s) you absolutely recommend for your customers to use.
BONUS if you have products you can refer your audience to use for your products.
In your caption: Mention what the products are and why you like them and recommend them to your customers.
CONTENT EXAMPLE LINK
Nov. 9th Day 23: How It's Made
- Share a step-by-step process of making or styling a wig, or packing a product. Break it down into several short clips as a reel or photos as carousel.
In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption with specs.
CONTENT EXAMPLE LINK
Nov. 10th - Day 24: Why your product over anyone elses?
- In a video content explain why customers shoud prefer your products over anyone elses
.Ex:- You make machine made vs hand made.
- You offer top tier color services vs a bad color job.
- You offer high quality raw hair vs hair tht will last 3-6 months from competitors.
In your caption: Explain what the video is about. Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.
CONTENT EXAMPLE LINK
Nov. 11th - Day 25: That's a Myth as a reel.
- Debunk common myths about wigs (or product/service you offer) and provide factual information. Post a video proving the myth wrong and overlay what the myth is.
Ex: ‘Glue less wigs slip off easy’ Is the text over lay. In the video your are shaking your head or pulling the wig to prove it doesn’t.
Ex: ‘Glueless wigs don’t give natural’ is text over lay. In video you showing the wig looks natural, then lift the wig or slide comb under to prove its natural.-
In your caption: Explain the myth and why your products should be chosen over believing in the myth. Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.
Nov. 12th - Day 26: Shipping + Packing
- A video that shows you packing the new product or unpacking your new packaging/boxes for your product. If a digital product just express what the product is and how its helped you and inform your audience of an instant downlaod after purchase. If a class, express whats included in the take home kit.
In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.
CONTENT EXAMPLE LINK
Nov. 13th - Day 27: Go Live for at least 30 minutes (try for an hour or more)
Topics:
- New releases
- New products
- Packing wigs
- You styling wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly.
Nov. 14th - Day 28: Time to showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption with specs
CONTENT EXAMPLE LINK
Nov. 15th - Day 29: What will be available?
Post #1 - In a video, clip together what you offer, explaining what's available with lots of deatils Ex: Date, timezone, starting price, payment options, shipping time frame, instant downlaod, how many will be available, disocunt, what exactly will be available, how many, etc. Keep this video short and sweet! Use video *compilation of footage you've already used in previous videos for Black Friday* and pair with a voice over.
In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.
Post #2 - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov. 16th - Day 30: Introduce Yourself and Your Business AGAIN
- Using different photos this time, take a walk down memory lane and share your story and why you started making wigs or selling your product in a carousel.
- Post 2-3 old pictures from your past.
- Post 2-3 pictures showing your progress over time.
- Post 2-4 pictures of what your work looks like now.
**Label each picture with the year you made it/styled the client/released the product etc. so your customers understands this isn't your current work.
In your caption: Be transparent on your journey and describe what it took to get to where you are today. Remember people buy people's story's 1st, not their products!
CONTENT EXAMPLE LINK
Post #2 - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov. 17th - Day 31st: Behind the Scenes Dump
- Show a behind-the-scenes look at your workspace and/or the process of making a wig in a photo dump!
IDEAS:
- Photo of your desk.
- Photos of your boxes.
- Photo of your sewing machine.
- Photo of coffee order or energy drink
- Photo of you in a cute work fit
- Photo of your lastest creation.
- Photo before/after cleaning your work space.
- Photo of your favorite products.
In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption with specs
CONTENT EXAMPLE LINK
Post #2 - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov.18th - Day 32: Why they need it?
- In a video or swipe post, reflect on how long you've been doing your craft. Use old footage from your past and your present. If you are just starting use footage from a class or any footage from your journey so far! Mention Black Friday success you are expecting this year!
In your caption: Use transparency when describing the video in 2-4 sentences. Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.
CONTENT EXAMPLE LINK
Post #2 - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov 19th - Day 33: Review Time!
- Make a carousel post.
1st pic: Screen shot a review from your customer, over lay this over a photo of the wig/ product brought.
2nd pic: Just the screenshotted review
3rd pic: Just wig or item brought.
In your caption: Explain how the review made you feel. Give details of the product and how it can help the customer. Mention any new upcoming releases/products/classes etc.
Post #2 - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov 20th - Day 34: Go Live for at least 30 minutes (try for an hour or more)
Topics:
- New releases
- New products
- Packing wigs
- You styling wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly.
Post - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s)) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand.I
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov 21st - Day 35: Build Your Email + Text List
- Give us a day in the life. Tell us about your current days and with a voice over tell us what your current job is and the new products you're launching. Half way through annouce the only way to get the BEST DEALS THIS BLACK FRIDAY is to sign up to your text + email list... then compete your voiceover.
Examples:
- Store run getting products
- Creating wigs and showing the neat construction of the wigs
- Showing yourself styling multiple wigs.
- Start to finish styling a wig
In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption. Mention how to sign up to your text + email. BE VERY SPECIFIC on directing the customer on how to to signup!
Post #2 - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov 22nd - Day 36: Bloopers
- Make a reel of your content bloopers, this is intended to make your audience laugh.
- OR -
- Create a funny trending reel
- OR -
- Repost a funny photo/post that relates to your niche.
In your caption: Keep it short and sweet. Mention any new upcoming releases/products/classes etc.
CONTENT EXAMPLE LINK
Post #2 - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov 23rd - Day 37: Review Time!
- Make a review swipe post choose 2-4+ reviews customers have sent you overtime.
In your caption: Mention that these are real reviews from real customers. Highlight your Black Friday sale release/products/classes etc. Put any products in the post in the desciption.
Post #2 - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov 24th - Day 38: Who are your products for?
- Tell us excaly who you are targeting. In a voice over reel speak as if that person has walked up to you and started a convo and their interested in your product. Use old clips if you don't have any new content to create a reel.
Example to start your voice over with: My name is (insert your name) I am a (insert job title) in (insert location of business). Our motto is (inset business motto), (insert what you offer), etc...
BE CREATIVE AND AUTHENTIC TO YOUR BRAND!
In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.
CONTENT EXAMPLE LINK
Post #2 - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov. 25th - Day 39: Why they need it?
- In a reel tell your audience why they need what you offer. Create a problem they have and why your product will answer this problem. Over lay this in text. Ex: Tired of the "Hey boo..." messages? → Our gluess wig goes on in less than a min.
In your caption: Mention any new upcoming releases/products/classes etc. Put any products in the video in the desciption.
CONTENT EXAMPLE LINK
Post #2 - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov. 26th - Day 40: Wig Care Tips
- Provide tips and tricks for maintaining wigs (or other product/service you offer) using a carousel/swipe post.
Ex:
- How to measure head size
- What to use when washing wig
- What to use when styling wig
- How to properly prep hair for install
In your caption: In the first line put → SWIPE → Follow up with saying why these tips are important to the product you sell. Mention any discouts or current lauches.
Post #2 - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov 27th - Day 41: Go Live for at least 30 minutes (try for an hour or more)
Topics:
- New releases
- New products
- Packing wigs
- You styling wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly.
Post - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand.I
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov 28th - Day 42: What will be available?:
- In a video, clip together what you offer, explaining what's available with lots of deatils Ex: Date, timezone, starting price, payment options, shipping time frame, instant downlaod, how many will be available, disocunt, what exactly will be available, how many, etc.
*Today is also thanksgiving so be creative! People will be scrolling on their phones so your engagement will be higher than usual. Make the QUALITY count!
In your caption: Be very specific about your Black Friday offers, time it begins and time zone! Put any products in the video in the desciption.
CONTENT EXAMPLE LINK
Post #2 - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Nov 29 - Day 44: BLACK FRIDAY - Go Live for at least 30 minutes (try for an hour or more)
Topics:
- New releases
- New products
- Packing wigs
- You styling wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly.
Post - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand.I
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
DON'T FORGET TO POST YOUR BLACK FRIDAY SALE FLYER!
Nov 30th - Day 44: (DAY 2 OF SALE) Showcase your work with your BRAND'S AESTHETICS.
- In a single photo or swipe post share a photo of wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Post #2 - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Dec 1st - Day 45: (DAY 3 OF SALE) Dump with Flyer
- In a swipe post showcase any wigs that are still availabe under Ready to Ship or your "Pre-order" collections. If you are offering a digital product or service, showcase a BTS look in a reel.
In your caption: Mention that these items are still available until your sale ends at (insert time). Put product and sale deals.
Post #2 - Showcase your woyour BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand's aesthetic!
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
Dec 2nd - Day 46: (CYBER MONDAY) Go Live for at least 30 minutes (try for an hour or more)
Topics:
- New releases
- New products
- Packing wigs
- You styling wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly.
Post - Showcase your work with your BRAND'S AESTHETICS.
- In a single photo, swipe post or reel share a wig(s) that will be available for Black Friday. Be sure to really capture clean blackgrounds and be really creative in capturing your brand.I
Structure your caption like this:
(1-2 sentences about how you feel about the wig.)
Wig Specs: (Name)
(hair type - Wear XX years)
(Custom XXXX color OR Natural brown)
(5x5 HD Lace - XX inches)
100% Glueless
(insert Black Friday Specs)
(insert days and times of the sale)
(Comment XXXX below and ill send you a link to be notified 1st! OR Text XXXX to (XXX)XXX-XXXX to be notified when our biggest sale of the year begins!)
CONTENT EXAMPLE LINK
CAPTION EXAMPLE LINK
DON'T FORGET TO POST YOUR BLACK FRIDAY/CYBER MONDAY SALE IS ENDING AT MIDNIGHT
Dec 3rd - Day 47: Go Live for at least 30 minutes thanking your audience for orders! (try for an hour or more)
Topics:
- New releases
- New products
- Packing wigs***
- You styling wigs
- Give free gems
- Digital products you have
- Classes you offer
- Ask the audience to ask questions
- Do a guessing game and offer a free low-ticket product or discount if they guess correctly.
Dec 4th - Day 48: Thank you post
- Make a dump post or a simple post saying 'Thank You'.
In the caption: Let your audience know you are thankful for them supporting your business, be very genuine. If you have any wigs still available add to caption
CONGRATS! 🎉 🎊
YOU COMPLETED ALL 48 DAYS!
Tag me so I can see that you've successfully completed all 30 days! @Ty.Rochelle_Hair
WINNER OF $1000 WILL BE ANNOUNCED TODAY!