BRAND BUILDING VAULT
30 Days of Content Ideas
Perfect for those just starting or those who are launching a new product and need a fresh set of content ideas, this resource helps you brainstorm content that resonates with your audience. Be sure to be CREATIVE and adapt these ideas to fit your brand's unique voice. Captivate your audience by innovating and tailoring your content to reflect your brand's personality and style!
Choose from the weekly content ideas below! Below is also a copy-and-paste caption structure you can use for your post. Use all or at least 7 ideas from each week.
How to structure your captions: copy and paste in your notes!
Caption:
(1-2 sentences on your content.)
(1-2 sentences on your content.)
(1-2 sentences on your content product/offer)
Something exciting is coming! Make sure you save the date (insert date/time)
@yourIGname
@yourIGname
@yourIGname
Sign up to text and be one of the 1st notified when we release (insert digital product discount for the 1st 24 hours) Text (insert your number) to (inset Keyword) - or Comment or DM me the word "INSERTWORD" and I'll send you the link!
#optional #optional #optional #optional
#optional
Week 1 - Intro to New Brand/Product Launch
Where your journey began...
Content: Show the beginning stage of your journey. Could be class footage. Beginning jouney of making wigs. Your income when you 1st began.
Why you started on this path.
Content: A photo/vidoe that expresses your reason for starting on your jouney!
BTS (Behind the Scenes)
Content: Show some behind the scene footage of you creating the product or your workspace.
What your brand stands for?
Content: A photo/vidoe that expresses your reason for starting on your jouney!
Who is your product for?
Content: Tell us excaly who you are targeting. In the content speak as if that person has walked up to you and started a convo and their interested in your product.
Current job and what you plan to do...
Content: Give us a day in the life. Tell us about your current days and with a voice over tell us what your current job is and where you want to be in the future with your brand.
Who is the CEO?
Content: In a video or photo of your self... tell the world who you are. Ex: age, place of birth, schooling, any fun fact about you, what you do, and what your brand stands for.
Be creative!
Launch Day
Content: Post your launch flyer. Every 3 days.
What will be available?
Content: in a video, clip together what will be available
in a flyer, explain what will be available with lots of deatils Ex: Date, timezone, starting price, payment options, shipping time frame, instant downlaod, how many will be available, disocunt, what exactly will be available, how many
Countdown + Email Signup
Content: Make a flyer Counting down the days.
Create a post that directs your audience to sign up to your email AND text list. Post once a week.
Week 2 - More About Your Offer/New Product Launch
What do you offer?
Content: In a video with voice over, explain what your offer/product is. Include details on the launch and features about the product.
Why you started on this path.
Content: A photo/vidoe that expresses your reason for starting on your jouney!
Why they need it?
Content: Tell your audience why they need what you offer. Create a problem they have and why your product will answer this problem.
Ex: Tired of going to the salon → Our gluess wig goes on in less than a min.
What your brand stands for?
Content: A photo/vidoe that expresses your reason for starting on your jouney!
Who is your product for?
Content: Tell us excaly who you are targeting. In the content speak as if that person has walked up to you and started a convo and their interested in your product.
Day in the Life - New product lauch/new business.
Content: Give us a day in the life. Tell us about your current days and with a voice over tell us what your current job is and the new products you're launching.
Who is the CEO?
Content: In a video or photo of your self... tell the world who you are. Ex: age, place of birth, schooling, any fun fact about you, what you do, and what your brand stands for.
Be creative!
Launch Day Flyer
Content: Post your launch flyer. Every 3 days.
What will be available?
Content: in a video, clip together what will be available
in a flyer, explain what will be available with lots of deatils Ex: Date, timezone, starting price, payment options, shipping time frame, instant downlaod, how many will be available, disocunt, what exactly will be available, how many
Countdown + Email Signup
Content: Make a flyer Counting down the days.
Create a post that directs your audience to sign up to your email AND text list. Post once a week.
Week 3 - Positon Yourself as a Pro in the Feild. BTS (Behind the Scenes)
BTS (Behind the Scenes)
Content: Show some behind the scene footage of you creating the product or your workspace.
Launch Day Flyer
Content: Post your launch flyer. Every 3 days.
What do you offer?
Content: In a video with voice over, explain what your offer/product is. Include details on the launch and features about the product.
What do you prefer?
Content: In a video content explain why customers shoud prefer your products over anyone elses.
Ex:
- You make machine made vs hand made
- You offer top tier color services vs a bad color job,
- You offer high quality raw hair vs hair tht will last 3-6 months from competitors.
What makes you a pro?
Content: In a video, reflect on how long you've been doing your craft. Use old footage from your past and your present.
If you are just starting use footage from a class or any footage from your journey so far!
Shipping + Packing
Content: A photo/vidoe that shows you packing the new product or unpacking your new packaging for the product.
If no packaging for digitl product just express the product is and instant downlaod after purchase.
If a class, express whats included in the take home kit.
Day in the Life - As the Expert
Content: Give us a day in the life. Tell us about your current days and with a voice over tell us what your current job is and the new products you're launching. Base this on your knowlegde of your craft.
Example:
- Store run getting products
- Creating wigs asnd showing the neat construction of the wigs
- showing you styling multiple wigs
Why they need yours vs anyone elses?
Content: Tell your audience why they need what you offer. Create a problem they have with purchasing this product and show yours doesnt do this.
Ex: Human hair that sheds or matts → Our gluess wig has minimal shedding and tangle free
Ex: Dont feel like they'll learn in a group class/ 1-on-1 in a few hour→ My classes are indept, and i dont move on until youve mastered what we are teaching
Ex: Digtal tutorial leave out a lot of info → Our digital tutorial tutorial will break down exactly how we get our lace in detail, 1hr+ long, up close zoomed in.
What will be available?
Content: in a video, clip together what will be available
in a flyer, explain what will be available with lots of deatils Ex: Date, timezone, starting price, payment options, shipping time frame, instant downlaod, how many will be available, disocunt, what exactly will be available, how many
Countdown + Email Signup
Content: Make a flyer Counting down the days.
Create a post that directs your audience to sign up to your email AND text list. Post once a week.
Week 4 - SALE, SALE, SALE!
What do you offer?
Content: In a video with voice over, explain what your offer/product is. Include details on the launch and features about the product.
BTS
Content: In a reel make a voice offer explaining why you are excited about the new realease and why you are happy to launch.
Get creative for this video! Include content that shows your work space, you creating wigs, what you do to prep.
Why they need it?
Content: Tell your audience why they need what you offer. Create a problem they have and why your product will answer this problem.
Ex: Tired of going to the salon → Our gluess wig goes on in less than a min.
Who is your product for?
Content: Tell us excaly who you are targeting. In the content speak as if that person has walked up to you and started a convo and their interested in your product.
What are you selling?
Content: Create a carousel post on all you are offering. Include many details in the caption about the launch.
Who is the CEO?
Content: Create before and after looks of your wigs
If a digital product → use your path before the product and after your introduced the product into your routine.
If a class, show your worl before you learned and after you learned. You can also use footage from your classes.
Launch Day Flyer
Content: Post your launch flyer. Every 3 days.
What will be available?
Content: in a video, clip together what will be available
in a flyer, explain what will be available with lots of deatils Ex: Date, timezone, starting price, payment options, shipping time frame, instant downlaod, how many will be available, disocunt, what exactly will be available, how many
Countdown + Email Signup
Content: Make a flyer Counting down the days.
Create a post that directs your audience to sign up to your email AND text list. Post once a week.
What to post in your IG story:
MAKE ALL THESE TO POST AS FILLER CONTENT.
→ DAILY behind the scenes footage. Think lifestyle - day in the life.
→ Post Restock flyer in your story every 3 days with countdown timer. Everyday on the last 3 days.
→ Go LIVE at least once a week on a set day and remind your audience. Try to go live as often as you can!
→ ON DAYS LEADING UP TO SALE/LAUNCH:
Post 'vlog' stlye content. Meaning post what you are doinging spaced out throughout the day. Then after 3-4 vlog style post, post products with links inbetween to keep your audience engaged.
What type of flyers you should post:
MAKE SURE TO POST YOUR MAIN FLYER EVERY 3 DAYS AND YOUR SECONDARY LAUNCH FLYER THE DAY OF.
→ Daily countdown flyers for page story 15,10,7,5,3,2,1 days + 30 minutes. Post at the appropriate days and times along with a scheduled content)
→ Restock/New Launch flyer + secondary restock flyer.
→ Story Restock/New Launch flyer, leave room on flyer for countdown or webiste link. (FULL SIZE, should fit story top and bottom & no page repost)
→ Wig Size Guide - Or Product info guide (Make sure its answers an issue the customer may have about the product.
→ Shipping time frame post - If digital emphasize "instant downlaod" after purchase.
→ 4-8 Customer Review Post or "Proof it Works" post for your product launch
Emails to send:
MAKE & SCHEDULE ALL THESE EMAILS TO GO UP ON THERE SPECIFIED DAYS.
***USE VIDEOS UNDER EMAILS + TEXT IN THE VAULT TO GET CREATIVE***
Day 1
Send Time: 9:00 AM
Subject: Sneak Peek: Something Major Drops (launch/restock date)!
Body: Hey, gorgeous! Circle (launch/restock date) in your calendar. We've got an exclusive (announce offer) You'll be the first to get the deets. Stay tuned!
(insert any wigs you have ready to ship or available for the restock) (Product launch direct to a IG post with sneak peak - lable button sneak peak)
Day 3
Send Time: 10:00AM
Subject: Sneak Peek: (launch/restock date) WE LAUNCH!
Body: Hey there, We're dropping the first sneak peek of what's coming in our (launch/restock date) (Insert an issue they may have and let them know your product will fix it... EX: Been thinking about starting that business and don't know where to start? Keep an eye out for more teasers!)
(insert any wigs you have available for the restock) (Product launch direct to a IG post with sneak peak - lable button sneak peak)
Day 7
Send Time: 11:00AM
Subject: Behind the Scenes: (launch/restock date) Prep or Creation Process
Body: (Insert how long you've been creatig the product/ Exactly who itll help)
Sign up to text and be one of the 1st notified when we release (with a dicount iff offered) Text (insert your number) to (inset Keyword) - or Link button through socil opt in
(insert any photos of wig prep. hair quality, tools you use, etc) (Product launch direct to a IG post with sneak peak - lable button sneak peak)
Day 11
Send Time: 12:00PM
Subject: This is why you need this...
Body: Counting down to our launch? (Highlight a perk about your product - Highlight the creative-ness of your wigs) Start planning your next look today!
(insert digital product discount for the 1st 24 hours)
(insert any new wig product/features)
(insert any wigs you have ready to ship or available for the restock) (Product launch direct to a IG post with sneak peak - lable button more info)
Day 15
Send Time: 9:00AM
Subject: 15 Days Left Until Our (Big Restock/Product Release) - Mark Your Calendar!
Body: The excitement is building! Do you have your alarm set?
(insert any new wig product/features)
(insert digital product discount for the 1st 24 hours)
(insert any wigs you have available for the restock/ Insert product - make sure it is sold out on your site)
Day 19
Send Time: 10:00AM
Subject: More on What's Coming on (launch/restock date)
Body: We're pass the halfway mark to our big restock/product launch day (Big Restock/Product Release)! Today, we're sharing a closer look at the unique features of our upcoming collection. Get ready for what's to come!
Sign up to text and be one of the 1st notified when we release (insert digital product discount for the 1st 24 hours) Text (insert your number) to (inset Keyword) - or Link button through socil opt in
(insert pictures of wig details and highlights - highlidh issues that your product fixes)
(insert any wigs you have available for the restock/ Insert product - make sure it is sold out on your site)
Day 23
Send Time: 11:00AM
Subject: You've been waiting for this...
Body: You asked, we listened! (insert wigs customers requetsed - insert the #1 issue that made you create the product you're releasing)
(insert digital product discount for the 1st 24 hours)
(insert any wigs you have available for the restock/ Insert product - make sure it is sold out on your site)
Day of 27
Send Time: 12:00PM
Subject: 3 Days Away: Final Prep for Our Launch
Body: We're just 3 days away from our (launch/wig release)! Here's everything you need to know to get ready for the big day. Don't miss out!
→ (List hightligts of restock)
→ (List hightligts of restock)
→ (List hightligts of restock)
Sign up to text and be one of the 1st notified when we release (insert digital product discount for the 1st 24 hours) Text (insert your number) to (inset Keyword) - or Link button through socil opt in
(insert any wigs you have available for the restock/ Insert product - make sure it is sold out on your site)
Day Before
Send Time: 9:00 AM
Subject: Tomorrow Is the Day: (launch date)
Body: Here's one last preview of what you can expect. See you at the restock!
(insert any wigs you have available for the restock/ Insert product - make sure it is sold out on your site)
Sign up to text and be one of the 1st notified when we release (insert digital product discount for the 1st 24 hours) Text (insert your number) to (inset Keyword) - or Link button through socil opt in
Day of Product Launch/Restock/
Send Time: time of restock/launcb
Subject: It's Here: Our Wig Restock/Product Launch Name Is Live Now!
Body: Today's the day! Our highly-awaited wig restock/launch is here!
(Find your perfect wig to transform your look and enhance your style. - Don't miss out on (fixing this issue your product resolves). Hurry and shop now before they're all gone! - Hurry and shop now our product will be (insert digital product discount for the 1st 24 hours)
(insert any wigs you have available for the restock/ Insert product - make sure it is sold out on your site)
Text
MAKE & SCHEDULE THESE TEXT TO GO UP ON THERE SPECIFIED DAYS.
7 Days Before
Send Time: 9:00am
(Store Name): (customer's name) ⏳ The countdown is officially on! We launch or new (insert what you are offering) (insert digital product discount for the 1st 24 hours)
CLICK HERE FOR A SNEAK PEAK 🛍 → (insert instagram post link, product or collection link - DO NOT insert homepage unless your site is launching)
Day Of Launch
Send Time: time of restock
(Store Name): (Customer Name) 🚨 It’s here: Our wig restock/product launch is LIVE! (insert digital product discount for the 1st 24 hours). Don’t miss out!
use code: (insert code)(insert deal if no code needed)
Shop 🛍 (insert product or collection link - DO NOT insert homepage)