BRAND BUILDING VAULT
30 Day FLASH SALE GUIDE
Everything you need to nail your wig restock! Be sure to be CREATIVE with your content and tweak to fit your brands voice! EVERYONE'S captions should NOT look the same!
IG Post
Day 1 - Flyer Post
Caption:
Welcome to your new favorite spot for flawless hair 🌸 Get ready to elevate your style with our upcoming restock.
(Restock features
Ex. → All Virgin bundles
→ 5x5 HD Lace
→ Reds, Browns + Blondes
→ Lenghts 12in- 20in
Text (insert text info) to be notified of the restock + get a discount! 🙌🏽
(If you have ManyChat → Comment REMIND ME and ill send you a DM)
March 2 - BTS carousel/swipe post. Include 4-10 photos of your work space, a wig you've been working on, products, energy drinks, etc. BE CREATIVE!
Caption:
Just a little something to get you excited... Exclusive styles dropping soon!
Text (insert text info) to be notified of the restock + get a discount! 🙌🏽
(If you have ManyChat → Comment REMIND ME and ill send you a DM)
March 3 - Post an available wig for the restock 7-13 sec. Use CapCut. Only 1 sec clips of the BEST PARTS!
Caption:
Your next favorite wig. 😍 (insert wig name and why you love this unit) This wig will be available March 22nd at (insert restock time)
Wig Name:
Lenght:
Lace Type/Size:
100% Glueless
Text (insert text info) to be notified of the restock + get a discount! 🙌🏽
(If you have ManyChat → Comment REMIND ME and ill send you a DM)
March 4 - Hair Quaity Post. Make a piece of content that specifically show cases the hair quality. Ex. color lift, holds a curl, sheddinh, the way it flows, natural shine.
Caption:
Quality at its core. Dive into the materials that make our wigs a cut above the rest.
( 2 sentences max. explain why your hair is best based on the video.)
Cant wait until yall get to see what else we have instore for this restock!
Text (insert text info) to be notified of the restock + get a special discount!
(If you have ManyChat → Comment REMIND ME and ill send you a DM)
March 5 - Who are you? Make a carousel or reel with a trending sound about where you started to where you are now. 5-10 clips or images. Overlay text that explaim the differnt eras of your journey. BONUS if you can find really old footage of your jouney.
Caption:
(2 sentences. Explain where you started.)
(2 sentences, explain where you were headed.)
(2 sentences. Explain where you are now.)
(2 sentences. Explain where you are headed.)
New units release March 22nd make sure you sign up for email & text to get a notifucation of when they're available.
March 6 -
1st post: RESTOCK FLYER
2nd: Post a review flyer + Wig customer ordered
Caption:
(2 sentences about how the review made you feel)
This customer ordered our (insert wig name) available under (insert collection).
New units restock March 22nd turn on your post notifcations to see more updates!
March 7 - Meet the Maker *Be creative this content. add trendinf sound if reel
Caption:
The face behind the brand. 💕 Hi, I'm (insert name) owner and CEO of (your brand).
For all of my new followers. I've been a wig maker for (insert time) and in know to (insert special skill)
Each wig I create is more than just hair; it’s a story, a mood, and an extension of the beautiful individual who wears it.
I'm passionate about crafting pieces that make you feel confident, radiant, and uniquely you.
This isn’t just my job; it’s my calling—to bring your inner beauty to the forefront with every strand we weave together.
I"m grateful for all who follow me and thank you for joining me on this beautiful journey! 🖤
March 8 - Make a reel with your best wig maintenance advice,
Caption:
Essential tips for wig hair care: ⬇️
(insert what thia tip will fix. Ex. Let's face it you wig will get dirty)
Step 1:
Step 2:
Step 3:
↓
Etc.
Want a glueless wig thats ready to wear right out the box?
We're restocking March 22! 🥳
Text (insert text info) to be notified of the restock + get a discount! 🙌🏽
(If you have ManyChat → Comment REMIND ME and ill send you a DM)
March 9 - Post an available wig for the restock 7-13 sec trabsfermation style. Use CapCut. Only 1 sec clips of the BEST PARTS!
Caption:
The journey of creating the perfect wig. (insert wig name and why you love this unit)
Wig Name:
Lenght:
Lace Type/Size:
100% Glueless
This wig will be available March 22nd at (insert restock time)
Text (insert text info) to be notified of the restock + get a discount! 🙌🏽
(If you have ManyChat → Comment REMIND ME and ill send you a DM)
March 10 - Post Head Sizing Guide Flyer
Caption:
The perfect fit just for you! How to select the right fit.
Use a soft taoe measure to find your head's circumstance.
If it measures ↓
21in size small
22in size medium
23in size large
Make sure you grab the right size when you order your next unit from (insert brand name)
Text (insert text info) to be notified of the restock + get a discount! 🙌🏽(
If you have ManyChat → Comment REMIND ME and ill send you a DM)
March 11 - Carousel/swipe post of the upcoming release.
Caption:
Any questions on our up coming relaseae? What wigs are yall waiting to see?
New wigs restock March 22nd at (insert time). (insert amount of units) new wigs will be available!
(Restock featuresEx. → All Virgin bundles→ 5x5 HD Lace→ Reds, Browns + Blondes→ Lenghts 12in- 20in
Text (insert text info) to be notified of the restock + get a discount! 🙌🏽
(If you have ManyChat → Comment REMIND ME and ill send you a DM)
March 12 -
1st post: RESTOCK FLYER
2nd: GO LIVE , style a wig & take content while on the live. Post wig as pictures or reel 7-13 sec. Use CapCut. Only 1 sec clips of the BEST PARTS!
Caption:
Just styled this wig on live and it came out perfect! 😍 (insert wig name and why you love this unit)
Wig Name:
Lenght:
Lace Type/Size:
100% Glueless
This wig will be available March 22nd at (insert restock time)
Text (insert text info) to be notified of the restock + get a discount! 🙌🏽
(If you have ManyChat → Comment REMIND ME and ill send you a DM)
March 13 - More of your stlying journey. Post some of your 1st attempts of styling hair compared to now. Make a swipe post or reel. Use trending audio if choosing reel and overlay text that explain the differnt eras of your journey.
Ex: Pov: your work had to look like this, so it can look like this.
Caption:
Swipe left to see a journey of transformation ➡️
From humble beginnings...
My path as a wig stylist wasn't paved with instant perfection. Each strand, each curl, each cut taught me something new.
This journey has been about more than just skill—it's been a heart-opening experience to the power of self-expression.
To all who've been a part of this adventure: your faith and support fuel my passion to create not just amazingly styled wigs, but pieces of art that help you tell your story.
Here's to more growth, more beauty, and wigs that wow!
New units restock March 22, and i promise youll be reaping the benefits of all the hard work i put in to profect my styling! 😂
March 14 - Post an available wig for the restock 7-13 sec. Use CapCut. Only 1 sec clips of the BEST PARTS!
Caption:
See the transformation! 🥹 (insert wig name and why you love this unit) This wig will be available March 22nd at (insert restock time)
Wig Name:
Lenght:
Lace Type/Size:
100% Glueless
Text (insert text info) to be notified of the restock + get a discount! 🙌🏽
(If you have ManyChat → Comment REMIND ME and ill send you a DM)
March 15 - Carousal/swipe post of the differnt wigs avail able. Use a mix of photos & mini video clips of 5-7 sec.
Caption: Are yall ready for NEW WIGS? Here's the line up for March 22nd. All will be 100% gluess and ready to wear apon arrival!
Wigs ↓
1. (insert wig name, length, color, lace)
2. (insert wig name, length, color, lace)
3. (insert wig name, length, color, lace)
4.(insert wig name, length, color, lace)
5.(insert wig name, length, color, lace)
6. (insert wig name, length, color, lace)
comment your favorite below 🫶🏽
Text (insert text info) to be notified of the restock + get a 10% off discount!
(If you have ManyChat → Comment REMIND ME and ill send you a DM with a discount!)
March 16 - Post an available wig for the restock 7-13 sec. Use CapCut. Only 1 sec clips of the BEST PARTS!
Caption:
Wig Name:
Lenght:
Lace Type/Size:
100% Glueless
Text (insert text info) to be notified of the restock + get a discount! 🙌🏽
(If you have ManyChat → Comment REMIND ME and ill send you a DM)
March 17 - create a reel that show cases why someone should invest and order from you. first 3-6 sec show the problem, in the next 3-6 sec. show the solution. Ex, glueless, longevity, hd lace, fullness, wig construction, packaging, turnaround time, etc.
Use an overlay in this format.
Pov: (the issue) became our wigs (the solution)
Caption:
Tell me im not alone! Here's the REAL on our units. ⬇️
We know that (the issue) can be a problem when wanting to buy a wig, but here at (your wig brand name) we offer a soultion to (the issue) and these other things too!
→ (list great solution based point)
→ (list great solution based point)
→ (list great solution based point)
→ (list great solution based point)
→ (list great solution based point)
We restock in 5 days, set your alarm for March 22nd (time and time zone) 🙌🏽
March 18 -
1st post: RESTOCK FLYER
2nd: Post a review flyer + Wig customer ordered
Caption:
(2 sentences about how the review made you feel)
This customer ordered our (insert wig name) available under (insert collection).
New units restock March 22nd turn on your post notifcations to see more updates!
March 19 - Post an informative info graphic swipe post about hair care.
include these slides:
1st slide: How to care for your units at home. Swipe
2nd slide:
How to detangle
3rd slide:
How to wash
4th slide:
What to use when stlying
Caption:
(Explain the importance of washing and maintaining wigs for longevity.)
March 20 - Post Head Sizing Guide Flyer
Caption:
The perfect fit just for you! How to select the right fit.
Use a soft taoe measure to find your head's circumstance.
If it measures ↓
21in size small
22in size medium
23in size large
Make sure you grab the right size when you order your next unit from (insert brand name)
Text (insert text info) to be notified of the restock + get a discount! 🙌🏽(
If you have ManyChat → Comment REMIND ME and ill send you a DM)
March 12 -
1st post: Shipping time frame post
2nd: GO LIVE , style a wig & take content while on the live. Post wig as pictures or reel 7-13 sec. Use CapCut. Only 1 sec clips of the BEST PARTS!
Caption:
Just seen on my IG LIVE 🥵 (insert wig name and why you love this unit) the restock is getting close!
Wig Name:
Lenght:
Lace Type/Size:
100% Glueless
This wig will be available March 22nd at (insert restock time)
Text (insert text info) to be notified of the restock + get a discount! 🙌🏽
(If you have ManyChat → Comment REMIND ME and ill send you a DM)
March 22 -
1st post- RESTOCK FLYER
2nd - Post an available wig for the restock 7-13 sec. Use CapCut. Only 1 sec clips of the BEST PARTS!
Caption:
Wig Name:
Lenght:
Lace Type/Size:
100% Glueless
Text (insert text info) to be notified of the restock + get a discount! 🙌🏽
(If you have ManyChat → Comment REMIND ME and ill send you a DM)
🚨 GO LIVE packing orders
March 23 - Post a thank you flyer
Caption:
(explain in 2-3 sentences how you are grateful for any sales and the outcome of the sale)
🚨 GO LIVE packing orders
IG Storys
→ DAILY behind the scenes footage.
→ Post Restock flyer in your story every 3 days with countdown timer. Everyday on the last 3 days.
→ Go LIVE at least once a week on a set day and remind your audience. Try to go live as often as you can!
→ ON DAYS LEADING UP TO SALE:
Post 'vlog' stlye content. Meaning post what you are doinging spaced out throughout the day. Then after 3-4 vlog style post, post products with links inbetween to keep your audience engaged.
Flyers
MAKE & SCHEDULE ALL THESE POST TO GO UP ON THERE SPECIFIED DAYS.
→ Daily countdown flyers for page story 15,10,7,5,3,2,1 days + 30 minutes. Post at the appropriate days and times along with a scheduled content)
→ Restock flyer + secondary restock flyer.
→ Story Restock flyer, leave room on flyer for countdown or webiste link. (FULL SIZE, should fit story top and bottom & no page repost)
→ Wig Size Guide
→ Shipping time frame post
→ 4-8 Customer Review Post
Emails
MAKE & SCHEDULE ALL THESE EMAILS TO GO UP ON THERE SPECIFIED DAYS.
March 3rd
Send Time: 9:00 AM
Subject: Sneak Peek: Something Major Drops March 22nd!
Body: Hey, gorgeous! Circle March 22nd in your calendar. We've got an exclusive wig restock that's all about elevating your style game. You'll be the first to get the deets. Stay tuned!
(insert any wigs you have ready to ship or available for the restock)
March 6th
Send Time: 10:00AM
Subject: Sneak Peek: March 22nd Wig Restock 👀
Body: Hey there, We're dropping the first sneak peek of what's coming in our March 22nd restock. Think bold, think new, think YOU. Keep an eye out for more teasers!
(insert any wigs you have available for the restock)
March 8th
Send Time: 11:00AM
Subject: Behind the Scenes: March 22nd Restock Prep
Body: Ever wondered how we choose the perfect wigs for you? Here's an exclusive behind-the-scenes look at our selection process for the March 22nd restock.
(insert any photos of wig prep. hair quality, tools you use, etc)
March 10th
Send Time: 12:00PM
Subject: Feature Spotlight: Styles to Watch for March 22nd
Body: Counting down to our restock? We're highlighting some must-have styles that will be available on March 22nd. Start planning your next look today!
(insert any new wig features)
(insert any wigs you have ready to ship or available for the restock)
March 13th
Send Time: 9:00AM
Subject: 9 Days Left Until Our Big Restock - Mark Your Calendar!
Body: The excitement is building! Do you have your alarm set?
(insert any wigs you have available for the restock)
March 15th
Send Time: 10:00AM
Subject: Halfway to Restock Day: What's Coming on March 22n
Body: We're halfway to our big restock day on March 22nd! Today, we're sharing a closer look at the unique features of our upcoming collection. Get ready for what's to come!
(insert pictures of wig details and highlights)
(insert any wigs you have available for the restock)
March 17th
Send Time: 11:00AM
Subject: Customer Favorites Returning for Our Restock
Body: You asked, we listened! Your favorite wigs are making a comeback in our March 22nd restock. Prepare to fall in love all over again.
(insert any wigs you be remaking for the restock)
March 20th
Send Time: 12:00PM
Subject: 2 Days Away: Final Prep for Our Restock
Body: We're just 2 days away from our big wig restock this Friday! Here's everything you need to know to get ready for the big day. Don't miss out!
→ (List hightligts of restock)
(insert any wigs you have available for the restock)
March 21st
Send Time: 9:00 AM
Subject: Tomorrow Is the Day: March 22nd Restock Preview
Body: It's almost time! Our wig restock happens tomorrow! Here's one last preview of what you can expect. See you at the restock!
(insert any wigs you have available for the restock)
March 22nd
Send Time: time of restock
Subject: It's Here: Our Wig Restock Is Live Now!
Body: Today's the day! Our much-anticipated wig restock is now live. Discover your next favorite wig and elevate your style. Shop now before they're gone!!
(insert any wigs you have available for the restock)
Text
MAKE & SCHEDULE THESE TEXT TO GO UP ON THERE SPECIFIED DAYS.
March 15th
Send Time: 9:00
(Store Name): (customer's name) ⏳ The countdown is officially on! One week until our March 22nd restock. Prepare for the ultimate selection of must-have wigs. Make space in your collection!)
SNEAK PEAK 🛍 (insert product or collection link - DO NOT insert homepage)
March 22nd
Send Time: time of restock
(Store Name): (Customer Name) 🚨 It’s here: Our wig restock is LIVE! Discover the perfect addition to your wig collection and elevate your style. Don’t miss out!
use code: (insert code)(insert deal if no code needed)
Shop 🛍 (insert product or collection link - DO NOT insert homepage)