15 Day Restock GUIDE

Everything you need to nail your wig restock! Be sure to be CREATIVE with your content and tweak to fit your brands voice! EVERYONE'S captions should NOT look the same! Use your own voice and feel free to switch up the order of any post that fits your schedule.

IG Post

Day 1 - Flyer Post

Caption:
Welcome to your new favorite spot for flawless hair 🌸 Get ready to elevate your style with our upcoming restock (insert restock date).

(list restock features)
Ex. → All Virgin bundles
→ 5x5 HD Lace
→ Reds, Browns + Blondes
→ Lenghts 12in- 20in

Text (insert text info) to be notified of the restock + get a discount! 🙌🏽

(If you have ManyChat → Comment REMIND ME and ill send you a DM. DM EX: Hey, saw your comment click this link to be added to our VIP list an be the 1st to know about our restock! *Link should be to your sms bump list. Create a Social Opt In under Audience to create a lihk.) 

Day 2 - BTS carousel/swipe post. Include 4-10 photos of your work space, a wig you've been working on, products, energy drinks, etc. BE CREATIVE!

Caption:
Just a little something to get you excited... Exclusive styles dropping soon!

Text (insert text info) to be notified of the restock + get a discount! 🙌🏽

(If you have ManyChat → Comment REMIND ME and ill send you a DM* Read Day 1 to see example.)

Day 3 - Hair Quaity Post. Make a piece of content that specifically show cases the hair quality. Ex. color lift, holds a curl, sheddinh, the way it flows, natural shine. 

Caption:
Quality at its core. Dive into the materials that make our wigs a cut above the rest.

( 2 sentences max. explain why your hair is best based on the video.)

Cant wait until yall get to see what else we have instore for this restock!

Text (insert text info) to be notified of the restock + get a special discount!

(If you have ManyChat → Comment REMIND ME and ill send you a DM)

Day 4 - Who are you? Make a carousel or reel with a trending sound about where you started to where you are now. 5-10 clips or images. Overlay text that explaim the differnt eras of your journey. BONUS if you can find really old footage of your jouney.

Caption: 
(2 sentences. Explain where you started.)

(2 sentences, explain where you were headed.) 

(2 sentences. Explain where you are now.)

(2 sentences. Explain where you are headed.)

New units release (insert restock date) make sure you sign up for email & text to get a notifucation of when they're available.

Day 5 -

1st post: RESTOCK FLYER

2nd post: Post a review flyer + Wig customer ordered

Caption:
(2 sentences about how the review made you feel)

This customer ordered our (insert wig name) available under (insert collection).

New units restock (insert restock date) turn on your post notifcations to see more updates!

3rd post:  Post an available wig for the restock 7-13 sec. Use CapCut. Only 1 sec clips of the BEST PARTS!

Caption:
Your next favorite wig. 😍 (insert wig name and why you love this unit) This wig will be available March 15th at (insert restock time) 

Wig Name:
Lenght:
Lace Type/Size:
100% Glueless

Text (insert text info) to be notified of the restock + get a discount! 🙌🏽

(If you have ManyChat → Comment REMIND ME and ill send you a DM)

Day 6 - Meet the Maker *Be creative this content. swpe post or reel. add trending sound if a reel.

Caption:
The face behind the brand. 💕 Hi, I'm (insert name) owner and CEO of (your brand). 

For all of my new followers. I've been a wig maker for (insert time) and in know to (insert special skill)

Each wig I create is more than just hair; it’s a story, a mood, and an extension of the beautiful individual who wears it.

I'm passionate about crafting pieces that make you feel confident, radiant, and uniquely you.

This isn’t just my job; it’s my calling—to bring your inner beauty to the forefront with every strand we weave together.

I"m grateful for all who follow me and thank you for joining me on this beautiful journey! 🖤

Day 7 - Make a reel with your best wig maintenance advice,

Caption:
Essential tips for wig hair care: ⬇️

(insert what thia tip will fix. Ex. Let's face it you wig will get dirty)

Step 1:

Step 2:

Step 3:

Step 4...Etc. ↓ 

Want a glueless wig thats ready to wear right out the box?

We're restocking (insert restock date) 🥳

Text (insert text info) to be notified of the restock + get a discount! 🙌🏽

(If you have ManyChat → Comment REMIND ME and ill send you a DM)
 

Day 8 -

1st post: Post an available wig for the restock 7-13 sec trabsfermation style. Use CapCut. Only 1 sec clips of the BEST PARTS!

Caption:
The journey of creating the perfect wig. (insert wig name and why you love this unit)

Wig Name:
Lenght:
Lace Type/Size:
100% Glueless

This wig will be available (insert restock date) at (insert restock time)

Text (insert text info) to be notified of the restock + get a discount! 🙌🏽

(If you have ManyChat → Comment REMIND ME and ill send you a DM)

2nd post: Post Head Sizing Guide Flyer

Caption:
The perfect fit just for you! How to select the right fit. 

Use a soft taoe measure to find your head's circumstance. 

If it measures ↓ 
21in size small
22in size medium 
23in size large

Make sure you grab the right size when you order your next unit from (insert brand name)

Text (insert text info) to be notified of the restock + get a discount! 🙌🏽(

If you have ManyChat → Comment REMIND ME and ill send you a DM)

Day 9 -

1st post: Carousel/swipe post of the upcoming release. 

Caption:
Any questions on our up coming relaseae? What wigs are yall waiting to see?

New wigs restock (insert restock date)  at (insert time). (insert amount of units) new wigs will be available!

(Restock featuresEx. → All Virgin bundles→ 5x5 HD Lace→ Reds, Browns + Blondes→ Lenghts 12in- 20in

Text (insert text info) to be notified of the restock + get a discount! 🙌🏽

(If you have ManyChat → Comment REMIND ME and ill send you a DM)

2nd post: RESTOCK FLYER

3rd post: GO LIVE , style a wig & take content while on the live. Post wig as pictures or reel 7-13 sec. Use CapCut. Only 1 sec clips of the BEST PARTS!

Caption:
Just styled this wig on live and it came out perfect!  😍 (insert wig name and why you love this unit)

Wig Name:
Lenght:
Lace Type/Size:
100% Glueless

This wig will be available (insert restock date) at (insert restock time)

Text (insert text info) to be notified of the restock + get a discount! 🙌🏽

(If you have ManyChat → Comment REMIND ME and ill send you a DM)

Day 10 - More of your stlying journey. Post some of your 1st attempts of styling hair compared to now. Make a swipe post or reel. Use trending audio if choosing reel and overlay text that explain the differnt eras of your journey.
Ex: Pov: your work had to look like this, so it can look like this. 

Caption:
Swipe left to see a journey of transformation ➡️

From humble beginnings...

My path as a wig stylist wasn't paved with instant perfection. Each strand, each curl, each cut taught me something new.

This journey has been about more than just skill—it's been a heart-opening experience to the power of self-expression.

To all who've been a part of this adventure: your faith and support fuel my passion to create not just amazingly styled wigs, but pieces of art that help you tell your story.

Here's to more growth, more beauty, and wigs that wow!

New units restock (insert restock date)  and i promise youll be reaping the benefits of all the hard work i put in to profect my styling! 😂

Day 11 - 

1st post : Post an available wig for the restock 7-13 sec. Use CapCut. Only 1 sec clips of the BEST PARTS!

Caption:

See the transformation! 🥹  (insert wig name and why you love this unit) This wig will be available (insert restock date) at (insert restock time)

Wig Name:
Lenght:
Lace Type/Size:
100% Glueless

Text (insert text info) to be notified of the restock + get a discount! 🙌🏽

(If you have ManyChat → Comment REMIND ME and ill send you a DM)

2nd post: RESTOCK FLYER

3rd post: Post a review flyer + Wig customer ordered

Caption:
(2 sentences about how the review made you feel)

This customer ordered our (insert wig name) available under (insert collection).

New units restock (insert restock date) turn on your post notifcations to see more updates!

Day 12 - Carousal/swipe post of the differnt wigs avail able. Use a mix of photos & mini video clips of 5-7 sec.

Caption: Are yall ready for NEW WIGS? Here's the line up for (insert restock date). All will be 100% gluess and ready to wear apon arrival!

Wigs ↓ 
1. (insert wig name, length, color, lace)
2. (insert wig name, length, color, lace)
3. (insert wig name, length, color, lace)
4.(insert wig name, length, color, lace)
5.(insert wig name, length, color, lace)
6. (insert wig name, length, color, lace)

comment your favorite below 🫶🏽

Text (insert text info) to be notified of the restock + get a 10% off discount! 

(If you have ManyChat → Comment REMIND ME and ill send you a DM with a discount!)

Day 13 -

1st post: create a reel that show cases why someone should invest and order from you. first 3-6 sec show the problem, in the next 3-6 sec. show the solution. Ex, glueless, longevity, hd lace, fullness, wig construction, packaging, turnaround time, etc.

Use an overlay in this format. 

Pov: (the issue) because our wigs (the solution)

Caption:
Tell me im not alone! Here's the REAL on our units. ⬇️

We know that (the issue) can be a problem when wanting to buy a wig, but here at (your wig brand name) we offer a soultion to (the issue) and these other things too!

→ (list great solution based point)
→ (list great solution based point)
→ (list great solution based point)
→ (list great solution based point)
→ (list great solution based point)

We restock in 2 days, set your alarm for (insert restock date) at (time and time zone) 🙌🏽

2nd post: Post Head Sizing Guide Flyer

Caption:
The perfect fit just for you! How to select the right fit. 

Use a soft taoe measure to find your head's circumstance. 

If it measures ↓ 
21 inch size small
22 inch size medium 
23 inch size large

Make sure you grab the right size when you order your next unit from (insert brand name)

Text (insert text info) to be notified of the restock + get a discount! 🙌🏽(

If you have ManyChat → Comment REMIND ME and ill send you a DM)

Day 14-

1st post: Shipping time frame post

2nd: GO LIVE , style a wig & take content while on the live. Post wig as pictures or reel 7-13 sec. Use CapCut. Only 1 sec clips of the BEST PARTS!

Caption:
Just seen on my IG LIVE 🥵 (insert wig name and why you love this unit) the restock is getting close!

Wig Name:
Lenght:
Lace Type/Size:
100% Glueless

This wig will be available TOMORROW (insert restock date) at (insert restock time)

Text (insert text info) to be notified of the restock + get a discount! 🙌🏽

(If you have ManyChat → Comment REMIND ME and ill send you a DM)

Day 15 -
 
1st post: RESTOCK FLYER

2nd post:  Post an available wig for the restock 7-13 sec. Use CapCut. Only 1 sec clips of the BEST PARTS!

Caption:

Wig Name:
Lenght:
Lace Type/Size:
100% Glueless

Text (insert text info) to be notified of the restock + get a discount! 🙌🏽

(If you have ManyChat → Comment REMIND ME and ill send you a DM)

🚨 GO LIVE packing orders

Day 16 - Post a thank you flyer 

Caption:
(explain in 2-3 sentences how you are grateful for any sales and the outcome of the sale)

🚨 GO LIVE packing orders

IG Storys

Flyers

MAKE & SCHEDULE ALL THESE POST TO GO UP ON THERE SPECIFIED DAYS.

→ Daily countdown flyers for page story 10,7,5,3,2,1 days + 30 minutes. Post at the appropriate days and times along with a scheduled content)

→ Restock flyer + secondary restock flyer. 

→ Story Restock flyer, leave room on flyer for countdown or webiste link. (FULL SIZE, should fit story top and bottom & no page repost)

→ Wig Size Guide

→ Shipping time frame post

→ 4-8 Customer Review Post

Emails

MAKE & SCHEDULE ALL THESE EMAILS TO GO UP ON THERE SPECIFIED DAYS.

Day 1

Send Time: 9:00 AM

Subject: Sneak Peek: Something Major Drops (insert restock date)!

Body: Hey, gorgeous! Circle (insert restock date) in your calendar. We've got an exclusive wig restock that's all about elevating your style game. You'll be the first to get the deets. Stay tuned!

(insert any wigs you have ready to ship or available for the restock)

Day 3

Send Time: 11:00AM

Subject: Behind the Scenes: (insert restock date) Restock Prep

Body: Ever wondered how we choose the perfect wigs for you? Here's an exclusive behind-the-scenes look at our selection process for the M(insert restock date)

(insert any photos of wig prep. hair quality, tools you use, etc)

Day 8

Send Time: 11:00AM

Subject: Customer Favorites Returning for Our Restock

Body: You asked, we listened! Your favorite wigs are making a comeback in our (insert restock date) restock. Prepare to fall in love all over again.

(insert any wigs you be remaking for the restock)

Day 12

Send Time: 12:00PM

Subject: 3 Days Away: Final Prep for Our Restock

Body: We're just 3 days away from our big wig restock this Friday! Here's everything you need to know to get ready for the big day. Don't miss out!

→ (List hightligts of restock)

(insert any wigs you have available for the restock)

Day before

Send Time: 9:00 AM

Subject: Tomorrow Is the Day: (insert restock date) Restock Preview

Body: It's almost time! Our wig restock happens tomorrow! Here's one last preview of what you can expect. See you at the restock!

(insert any wigs you have available for the restock)

Day of restock

Send Time: time of restock 

Subject: It's Here: Our Wig Restock Is Live Now!

Body: Today's the day! Our much-anticipated wig restock is now live. Discover your next favorite wig and elevate your style. Shop now before they're gone!!

(insert any wigs you have available for the restock)

Text

MAKE & SCHEDULE THESE TEXT TO GO UP ON THERE SPECIFIED DAYS.

Day 8

Send Time: 9:00

(Store Name): (customer's name) ⏳ The countdown is officially on! One week until our (insert restock date) restock. Prepare for the ultimate selection of must-have wigs. Make space in your collection!)

SNEAK PEAK 🛍 (insert product or collection link - DO NOT insert homepage)

Day 15

Send Time: time of restock

(Store Name): (Customer Name) 🚨 It’s here: Our wig restock is LIVE! Discover the perfect addition to your wig collection and elevate your style. Don’t miss out!

use code: (insert code)(insert deal if no code needed)

Shop 🛍 (insert product or collection link - DO NOT insert homepage)